Innovative Fitness Apparel
The Innovative Fitness Apparel industry is a fast-paced, ever-evolving arena. But, as the world continues to shift towards more health-focused lifestyles, there’s one brand that has found a way to keep ahead of the curve: Gymshark.
What is the new technology in activewear?
Founded by former adidas and FILA designer David Raysse, the brand is known for its minimalist branding and clean, accessible design. The collection includes leggings, sports bras, shorts, tees and hoodies that are as functional on the gym floor as they are when you’re running around town.
One of our favorite innovations comes in the form of a workout shirt designed to improve posture during exercise. It works by measuring your breathing and identifying areas of strain. It then provides you with a series of exercises to perform to correct those problems and prevent future injury.
Another of our favorites is Wolaco’s line of compression workout clothes. Designed to help you feel strong and healthy, their pieces are lightweight, breathable, and feature plenty of secure pockets for keys, wallets, cell phones and other accessories.
Then there’s RYU, which offers yoga and training gear that looks as good when you’re walking to work or hanging out at a coffee shop as it does on the workout floor. They also use performance fabrics that are breathable, quick-drying and look great on any body type. They’re also committed to radical transparency, so you can track where your clothing is made and what it’s made of.